Plain language commitment: This Privacy Policy is written to be genuinely readable — not just a block of legal text. If anything is unclear, reach out to the 77fe support team through your account dashboard and we will explain it directly.

1. Introduction

This Privacy Policy applies to all players who register or use the 77fe platform at 77fe.vu. It governs how 77fe collects, stores, processes and protects personal information provided by you or generated through your use of the platform — including Casino games, Sports Betting, Fish Games, Bingo, PKR deposits, withdrawals and all account-related activity.

By registering on 77fe you confirm that you have read and understood this Privacy Policy and consent to the data practices described here. This Policy should be read alongside the Terms and Conditions and the Responsible Gaming guidelines, both of which form part of your agreement with 77fe.

77fe is committed to handling your personal data with care, using it only for the purposes described in this Policy, and not selling it to third parties for marketing or advertising purposes.

2. Information We Collect

77fe collects personal information in two main ways: information you provide directly and information generated automatically through your use of the platform.

Information you provide directly:

  • Registration details: Your full name, date of birth, gender and nationality as provided during sign-up.
  • Contact information: Your mobile number and email address used to verify and communicate with your account.
  • Identity documents: A copy of your CNIC or other government-issued identity document, requested during the verification process.
  • Payment information: Your JazzCash or Easypaisa registered mobile number, Raast ID or bank account details used to process deposits and withdrawals in PKR. We do not store full card numbers or wallet PINs.
  • Communications: Messages sent to the 77fe support team via live chat or email, including the content of those messages and timestamps.

Information generated automatically:

  • Usage data: Pages visited, games played, bets placed, session duration and navigation patterns within the platform.
  • Device and connection data: IP address, device type, operating system, browser type and approximate location based on IP.
  • Transaction logs: Records of all PKR deposits, withdrawals, bonus activity and game results associated with your account.
  • Cookie data: Session identifiers and preference data stored via cookies — see Section 6 for full details.

3. How We Use Your Information

77fe uses your personal information for the following specific purposes:

Purpose Data Used
Account creation and management Name, DOB, contact details, CNIC
Processing PKR deposits and withdrawals Payment method details, transaction records
Identity and age verification CNIC, name, date of birth
Fraud prevention and security IP address, device data, transaction patterns
Customer support Account history, support messages
Responsible gaming compliance Session data, deposit history, self-exclusion status
Platform improvement Usage data, game performance metrics
Service communications Email, mobile number

77fe does not use your personal data to build advertising profiles or sell targeting data to third-party advertisers. Any communications sent to you by 77fe are related to your account, platform updates, security alerts or promotional offers from 77fe itself — and you may opt out of non-essential communications at any time from your account settings.

4. Payment Data and PKR Transactions

All financial transactions on 77fe are conducted in PKR. When you make a deposit via JazzCash, Easypaisa, Raast or Bank Transfer, the relevant payment details are processed through those payment networks. 77fe stores the minimum payment information needed to process your transactions, verify their source and handle any disputes.

Specifically, 77fe stores:

  • The mobile number or account identifier associated with your payment method
  • Transaction reference numbers and amounts for each deposit and withdrawal
  • Timestamps and processing status for each transaction

77fe does not store:

  • Full bank account numbers in unencrypted form
  • JazzCash or Easypaisa wallet PINs or passwords
  • Card CVV numbers or full card numbers (card-based payments are processed through the card network directly)

Payment processors such as JazzCash and Easypaisa have their own privacy policies governing how they handle transaction data on their end. 77fe is responsible only for the data held within the 77fe platform itself.

Your PKR balance and transaction history are visible only to you and authorised 77fe staff. No third party has access to your individual transaction records except as described in Section 5.

5. When We Share Your Data

77fe does not sell, rent or trade your personal data. We may share your data in the following limited circumstances:

  • Payment processors: JazzCash, Easypaisa, Raast and banking partners receive the minimum transaction data required to complete your PKR deposits and withdrawals. These processors are bound by their own regulatory obligations.
  • Identity verification services: Where we use a third-party service to assist with verifying your CNIC or date of birth, the relevant documents are shared only for the purpose of verification and are not retained by the verification provider beyond the scope of that task.
  • Game providers: Our Casino, Fish Games and Bingo game providers receive anonymised session and gameplay data to support RNG certification, game auditing and technical support. They do not receive your full personal profile.
  • Legal and regulatory requirements: If 77fe is required to disclose data by a valid legal process, court order or to investigate suspected fraud or financial crime, we will comply with that requirement. We will notify you where we are legally permitted to do so.
  • Business transfers: In the event that 77fe is acquired by or merged with another entity, your data may be transferred as part of that transaction. You will be notified in advance of any such change and your rights will be preserved.

In all cases, data sharing is limited strictly to what is necessary for the stated purpose. 77fe does not share your data with general advertising networks, social media platforms or unrelated third-party businesses.

6. Cookies and Tracking

77fe uses cookies and similar technologies to keep the platform functioning correctly and to understand how players use it. Here is a straightforward breakdown of what we use:

  • Essential cookies: Required for the platform to work — keeping you logged in, maintaining your session, remembering your language preference and securing your account. These cannot be turned off without breaking basic platform functionality.
  • Analytics cookies: Help us understand which pages and games are popular, how long sessions last and where technical issues occur. This data is aggregated and not linked back to individual player identities.
  • Preference cookies: Remember settings you have chosen such as your preferred game category or notification preferences.

You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies. Please note that blocking essential cookies will affect your ability to log in and use the platform normally.

77fe does not use third-party advertising cookies or pixel trackers from social media platforms. Any tracking on the platform is limited to first-party analytics for platform improvement.

7. Data Retention

77fe retains your personal data for as long as your account is active and for a reasonable period after account closure, in line with standard business and record-keeping practices. Specific retention considerations include:

  • Active accounts: All account data is retained for the duration your account remains open on the platform.
  • Transaction records: PKR deposit and withdrawal records are retained for a minimum of five years following the transaction date. This is standard practice for financial record-keeping.
  • Identity documents: CNIC copies and verification records are retained for a period after account closure sufficient to meet anti-fraud and anti-money-laundering obligations.
  • Closed accounts: When you close your account, personal data that is no longer required for legal or compliance purposes is deleted or anonymised within a reasonable timeframe.
  • Suspended accounts: Data associated with accounts suspended due to fraud investigations or breaches of the Terms and Conditions may be retained indefinitely for evidentiary purposes.

If you wish to request deletion of data that is no longer required for any of the above purposes, please contact the 77fe support team with your request. We will respond and action eligible requests as promptly as possible.

8. How We Protect Your Data

77fe uses technical and organisational measures to keep your personal data and PKR account secure. These measures include:

  • Encrypted data transmission: All data exchanged between your device and the 77fe platform is transmitted over HTTPS using TLS encryption, so it cannot be intercepted in transit.
  • Access controls: Only authorised 77fe staff with a specific operational need can access personal account data. Access is logged and audited internally.
  • Password security: Account passwords are stored using industry-standard hashing — we cannot see your actual password, and neither can any 77fe staff member.
  • Fraud monitoring: Automated systems monitor account activity for unusual patterns — such as login attempts from unrecognised devices or locations — and trigger additional verification steps when anomalies are detected.
  • Secure payment handling: Payment data is processed through the secure APIs of JazzCash, Easypaisa and banking partners rather than passing through 77fe servers in full.

While 77fe takes all reasonable precautions, no online platform can guarantee absolute security. You also play a role — use a strong, unique password for your 77fe account, do not share your login credentials with anyone, and contact support immediately if you notice any suspicious activity on your account.

9. Your Rights

As a registered player on 77fe you have the following rights in relation to your personal data. To exercise any of these rights, contact the 77fe support team through your account dashboard:

  • Right to access: You can request a summary of the personal data 77fe holds about you at any time.
  • Right to correction: If any of your registered data is inaccurate or out of date, you can request that it be corrected. For basic details like your contact number, you can update these directly in your account settings.
  • Right to deletion: You can request deletion of personal data that is no longer necessary for the purposes it was collected for, subject to legal retention obligations described in Section 7.
  • Right to restrict processing: In certain circumstances you can ask 77fe to limit how your data is used while a query or dispute is being resolved.
  • Right to data portability: You can request a copy of the data you have provided to 77fe in a structured, commonly used format.
  • Right to withdraw consent: Where processing is based on your consent (such as receiving marketing communications), you may withdraw that consent at any time without affecting prior processing.

77fe aims to respond to all data rights requests within a reasonable timeframe. Complex requests may take longer, and we will keep you informed of progress.

10. Children and Minors

77fe is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Age verification is conducted during the registration process and may be repeated at any point during your use of the platform.

If 77fe discovers that a registered account belongs to a person under 18, the account will be immediately closed, all data associated with that account will be handled in accordance with this Policy, and no PKR balance will be returned. Parents and guardians who believe a minor may have registered on 77fe should contact the support team immediately so the account can be reviewed and closed.

11. Changes to This Policy

77fe may update this Privacy Policy from time to time to reflect changes in the platform, data practices or applicable standards. When material changes are made, we will notify registered players by email or through an in-platform notice, and the updated effective date will be displayed at the top of this page.

Continued use of the 77fe platform after the effective date of a revised Privacy Policy constitutes your acceptance of the updated version. If you do not agree with the changes, you should stop using the platform and contact support to request account closure and data handling in line with Section 7.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a concern about how your personal data has been handled, please contact the 77fe support team directly through the support section in your account dashboard. Support is available around the clock, seven days a week.

For general queries you can also reach the team at the email address shown in the footer of this page. Please include your registered mobile number or account username so the support team can locate your account and respond efficiently.

Summary: 77fe collects only the data it needs to run a secure, fair PKR gaming platform. We do not sell your data. We protect it with encryption and access controls. You have clear rights over your data and can exercise them at any time by contacting the support team.